Blog: online store

User experience is quite important as it defines the overall user experience with the product and the eCommerce website. If you have ever ordered a product from an online store, you may be familiar with the entire process. It often starts with a search query that may lead to a few websites. 

Upon visiting various websites, you may try using them and close as soon as you find the right website with the products you searched for. The buyer's journey further transcends with the navigation of the website.

For example, a customer may want to view product documentation, features list, reviews, demos, practical users, or they may want to ask a question that is not answered in the FAQ section. For them to quickly interact with the sales and support team, or any other action without hurdles, a UX design is drafted.

If you have a business and if you are extremely willing to take your business online then it must require some sort of specific platform which is called e-commerce platform. 

So many options and everyone is as better as the following one. Conversely, choosing the right e-commerce platform for your business is a tough job. Every platform has its story, features and advantages. After all, we are not here for creating a war between Magento Lovers and WooCommerce lovers. These both platforms have their specific believers just like Batman & Superman has their own particular fanbase.

In this article, we will differentiate Magento vs WooCommerce. Their key features, pros & cons, is this beneficial for beginners or not and are they both providing better product management or not. We are going to give you unbiased opinion so that you guys can decide on which platform suits you better.

In today’s digital world and the tough competition, eCommerce has become a requisite for all businesses, big or small. Every online business owner wants a sophisticated eCommerce solution that offers a mixture combination of flexibility, scalability, and extensibility within the fingertips. 

Want to engage customers 24/7? Then a Magento development company could help you meet your needs. Although the evolution of technology has given rise to countless open source web app platforms, there is one that is considered not only as of the best but also the number one eCommerce platform for every web store owner. And that’s none other than Magento. 

With a wide variety of extensions, Magento CMS can cater to every need of an online store. However, at times these extensions can become a potential security liability. If the developers of these extensions do not pay heed to secure development practices, it could leave them vulnerable. While the core Magento may be secure, these vulnerable extensions could open the doors to hackers. The consequences of this could be a hacked Magento store. Which in turn causes loss of revenue, loss of user trust, store blacklisted by search engines and many more!

Magento is one of the leading software for building up a complete eCommerce website for showcasing products or services for customers to buy and consume. According to W3Techs, Magento proves to be the foundation of 1% of all the websites we see on the internet. 

If talking about numbers, we can deduce that Magento is powering around 10million websites, being one percent of the 1.5billion websites in total. These statistics are about the actual usage of the platform and not speculated ones. Though many online stores fail in the initial users and do not make survive for long, we can say the active number of stores utilizing the Magento eCommerce application to be around 1/4 million.

We would like to share a series of the top best eCommerce must-reads (based on customer ratings on Amazon) for online stores owners, helping to stay ahead of the curve, in one of the fastest-moving industries in the world.

You’ll learn how to get started your business and how to succeed therein. 

Working in the sea of never-ending changes isn’t easy. Talking about the current digital landscape, it is changing by leaps and bounds. Those who have experienced the field exactly know that there is only a specific number of methods that actually work. 

Amazon turns 25 years old this year, and the e-commerce giant already commands over 37% of the online sales market. Within three years, estimates put that figure at 50%. While your online venture probably won't reach these heights, this is a massive market with plenty of room for new entry and growth.

It's fast-moving, though. It's not enough anymore to just offer up your wares on a static web page and hope that someone comes along to enter their payment information. The company's that survive and thrive in the online space are those that continue to innovate and expand.

One of the ways that you can do this is to offer more products and services to current and potential customers. You can accomplish this through a systematic program of upselling and cross-selling.

Guest post by Magneto

When we start an eCommerce business and going to unveil an eCommerce website soon, we used to dream a good return over our investments of time, money, and tons of resources. We assume some sizable amount of traffic, the high rate of conversion, and a lot of revenue.

Unfortunately, all dreams are never converted into reality unless you have completed enough groundwork for it. When you apply many wise advise available on the web, you miss a key fact to realize before initiating a single step ahead.

If you are concerned with eCommerce business and you want to stay on track on the latest trends, updates, tactics and technologies, you need to learn from the brightest minds in the industry. 

And nothing can help you do this better than offline conferences and events, where you can get new ideas, share your own experience, meet like-minded people and establish beneficial contacts. Combine networking and learning, and you’ll be already one step ahead of the competition in devising your new online strategies.

And the icing on the cake...They take place in different amazing places in the world you will enjoy definitely.